Popular Culture Blog

Weekly Written Analysis: 1

By: Chanel Rippey

Professor: Omar Alomari

Assignment: 1-4

























The current pop culture topic that interests me is the opinion of individuals believing they must wear name brand clothing items and shoes in order not to feel out of place. It seems like every time I turn around I am hearing someone whether it is an adult or child commenting on how they have to get the newest shoes that are coming out at that present time. It’s my opinion that society has made people believe that if they don’t have the most popular or up to date clothes and shoes that they will not be accepted. This is no only stereotypical but is also the cause of a lot of crime and violence in the younger age groups. A lot of children are being brought up now and days without things they feel they just must have, which is directing them to the streets to try to get these types of things.

This is a chosen topic for me because I was one that grew up thinking it was mandatory for me to have all the newest, “hottest” things available however fortunately for me I had a mother that was able to provide some of if not all the things I requested because of the economy and other financial obligations its getting harder and harder for us as parents to keep up with these fads.

I came across a brief statement about the opinion of how pop culture has changed over the years, and just as I suspected it has tremendously.















Have American pop culture and general lifestyles changed much less during 2001-2011 than in 1991-2001?

I look back at the past twenty years and think, WOW, pop culture definitely evolved a lot in the 90s. However, when I look back at the past decade, much of it has remained the same. Why is that?



Michael Jordan. Basketball player. Leader. Role model. World champion. Hero.

Many titles have been given to him. Many titles he has earned. But what he is now more than anything else is a business man. His Air Jordan line of basketball shoes are among the most coveted possessions for young basketball players. Typical of how he was during his playing career, he will always be outstanding, even as a businessman.

THE EVOLUTION OF MICHAEL JORDAN

The best aspect of his Air Jordan brand is the messages delivered through its advertising and marketing. He has managed to pull together big time sports stars such as Ray Allen, Carmelo Anthony, Rip Hamilton, Derek Jeter, and Chris Paul to support his brand. However, these sports stars are not just promoting the clothing or the shoes; they are promoting the philosophy behind the clothing, which is the philosophy behind Michael Jordan.



Retrieved from "http://en.wikipedia.org/wiki/Popular_culture"

Ashby, LeRoy. With Amusement for All: A History of American Popular Culture since 1830 (2006)

Browne, Ray B. and Pat Browne, eds. The Guide to U.S. Popular Culture (2001), 1010 pages; essays by experts on many topics

Hassabian, Anahid (1999). "Popular", Key Terms in Popular Music and Culture, eds.: Horner, Bruce and Swiss, Thomas. Malden, Massachusetts: Blackwell Publishers Storey, John (2006). Cultural theory and popular culture. Pearson Education.